FMCG (Fast Moving Consumer Goods)
HB Group has re-shaped the local FMCG environment in which it competes today, by constantly challenging the accepted market standards and gradually introducing progressive improvements.
HB Group is widely recognised as the premier, pioneer FMCG market distributor in the Libyan private sector. Partnering with multiple world leading brands has enabled HB Group to develop its own branded distribution channels.
The Group has created an unrivalled logistics and sales network within Libya, basing its approach on innovative marketing and creative access to the market. Many of the brands distributed by HB Group were amongst the first to appear on Libyan television, the first to be mentioned in Libyan newspapers, and the first to be supported by high profile campaigns and promotions.
The FMCG distribution business model in Libya has developed from being essentially a wholesale type operation, into a more sophisticated direct distribution system.
Through its subsidiaries Al Nakhlatein and Al Rayaheen, HB Group operates a fleet of over 480 distribution vehicles servicing the whole of Libya, providing high quality, specialised, on time delivery of ambient, chilled or frozen products.
HB Group is very selective in its choices of new business partners and suppliers. We look for long term investments and partnerships that develop and flourish in an environment of trust and transparency.
Our current operations are centred around six clearly defined divisions, ensuring dedicated, highly specialised staff, sales and delivery performance:
• Dairy
• Beverages
• Food
• Confectionary
• Personal Care
• Detergents