Tourism
The most promising sector in Libya, after the oil industry, is tourism. HB Group is uniquely positioned to service the eagerly anticipated development of the tourist industry.
Libya has it all: sea, sun, beaches and a rich cultural heritage. Throughout its history, Libya has been home to many different and diverse cultures: Egyptians, Greeks, Romans, Cathaginians, Arabs, Byzantines, Turks and Italians. Each passing era has shaped the country in so many different ways.
The country is home to unspoilt beaches, and well preserved castles and ancient architecture that will attract many international travellers and tourists. Despite years of isolation, the country has maintained an excellent reputation among travellers, with its population being famous for its hospitality and warmth.
Once labelled as the "Jewel of Africa", today the country is hoping to regain its title through private, governmental and international investments.
HB Group is also looking toward the future. Through its company, Libtra Tours, it has gradually invested into the sector, putting in place the infrastructure for a more sustained flow of travellers.
Since 2004, Libtra Tours has been organizing tours, providing visas, transportation, accommodation, catering and touristic guides across the major destinations in Libya, and is uniquely positioned to service the greater touristic popularity of Libya.
HB Group will invest further in the tourism and hospitality sectors in Libya, and is actively seeking new opportunities.